Clay’s a beast — don’t get me wrong. It’s like Lego for sales ops. You can build crazy automation stacks, enrich B2B leads with 50+ sources, and personalize outreach with AI. But yeah… it’s not cheap, and it’s definitely not beginner-friendly.

So I went hunting for Clay alternatives that are more plug-and-play or just more budget-friendly — without sacrificing lead quality or workflows.

Here’s what I found 👇

1. ZoomInfo – Massive Database, Built for Big Teams

If data scale matters, ZoomInfo’s a monster. You get access to one of the biggest B2B leads databases out there — 100M+ contacts, intent data, org charts, tech stacks, etc.

What I like:

• Ridiculously detailed firmographics
• Intent data that’s actually useful
• Seamless CRM integrations

What’s meh:

• Overkill for small teams
• UI feels bloated
• Pricing = $$$ (think $15K+ annually)

Verdict: Enterprise-grade lead generation tool. Not agile like Clay, but a tank if you can afford it.

2. RocketReach – Lightweight, API-Friendly Lead Finder

RocketReach is a clean, fast, no-BS way to get emails and phone numbers for professionals. It plugs into your outreach stack without a steep learning curve.

Why I like it:

• Great LinkedIn data enrichment
• API is super solid
• Good balance of contact + company data

Not a fan of:

• UI is dated
• No real outreach or automation

Pricing: Starts around $53/mo

Verdict: If you just want clean B2B contact data, this is a solid Clay alternative minus the workflow complexity.

3. Kaspr – EU-Friendly Email & Phone Scraper

Kaspr is like the GDPR-compliant cousin of Clay’s data enrichment layer. Built for LinkedIn scraping + verified phone/email extraction.

What’s good:

• Real-time contact discovery
• Works directly from LinkedIn
• Free plan available

What’s not:

• No full automation or AI layering
• Not much outside Europe

Pricing: Freemium, paid plans start around €30/mo

Verdict: Great for scraping leads quickly if you’re in EMEA and need direct dials.

4. LeadIQ – Smart Prospecting + Automation Lite

LeadIQ focuses more on sales reps than ops nerds. You can find leads, enrich them, and push to Salesforce or HubSpot — all with some helpful email personalization sprinkled in.

Love this:

• Real-time enrichment while browsing LinkedIn
• Auto sync to CRM
• Decent email icebreaker builder

Don’t love:

• Not as flexible as Clay
• A bit pricey for what it offers

Pricing: Starts around $75/user/mo

Verdict: If Clay is too technical, LeadIQ is a smoother ride with some sales intelligence perks.

5. Apollo.io – Full Funnel in One Tab

Apollo is probably the closest I’ve found to Clay in terms of power, but it’s way more user-friendly. You get a massive B2B lead gen database, enrichment, email + phone numbers, and built-in cold email sequences.

What slaps:

• Giant lead database + filters
• Sequences that actually work
• Intent + technographics built-in

What’s “meh”:

• Still a bit clunky at scale
• Deliverability takes tuning

Pricing: Free tier, then starts at $49/mo

Verdict: This is my favorite Clay replacement right now — everything in one tab, minus the steep learning curve.

6. SalesIntel – Human-Verified Data You Can Trust

SalesIntel stands out by actually using humans to verify contact info. It’s one of the few B2B leads database providers that doesn’t just scrape and guess.

Why I rate it:

• 95%+ human-verified accuracy
• Intent data via Bombora
• Strong integrations (SFDC, HubSpot, Outreach, etc.)

What I didn’t love:

• UI can lag
• Takes time to get custom data lists

Pricing: Custom pricing, but expect mid-to-high range

Verdict: A top pick if bad data is killing your outbound. Less flexible than Clay, but much cleaner.

7. LeadSwift – Local Lead Hunter

LeadSwift is focused on local business leads, which is rare. Great for agencies targeting SMBs or local service providers.

What works well:

• Scrapes leads from Google Maps
• Filters by niche, location, and keywords
• Great for cold emailing small biz

Weak points:

• Doesn’t scale to mid-market or enterprise
• Not a fit for global B2B targeting

Pricing: One-time fee (starts around $37+)

Verdict: Clay isn’t great for local prospecting — LeadSwift fills that gap if that’s your jam.

8. LeadScrape – One-Click B2B Lead Mining

LeadScrape is a downloadable lead gen tool that pulls in business contact info from public sources. No cloud, no fluff.

What I liked:

• Pulls emails, phones, sites, socials
• Fast desktop app
• Cheap one-time pricing

What’s lacking:

• No CRM sync or enrichment
• Not cloud-based, kinda old-school

Pricing: One-time ~$197 for Pro license

Verdict: Basic and clunky, but useful if you need quick, one-off business lists.

9. Skrapp – LinkedIn Email Finder

Skrapp is super popular for LinkedIn-based email lookup. It’s clean, focused, and works nicely with Sales Navigator.

Good stuff:

• Chrome extension is buttery smooth
• Decent B2B database for enrichment
• Solid accuracy on business emails

Not-so-good:

• No phone numbers
• Can’t run workflows like Clay

Pricing: Starts around $49/mo

Verdict: Great lightweight Clay alternative if you just need emails off LinkedIn.

10. Snov.io – All-in-One Outreach Platform

Snov.io gives Clay vibes but more plug-and-play. You get email finding, verification, enrichment, AND drip campaigns in one place.

Why I love it:

• Built-in cold email tool
• Email verifier is 🔥
• Free Chrome extension

Where it falls short:

• UI can feel dated
• Database isn’t as big as Apollo or ZoomInfo

Pricing: Free tier, paid from $39/mo

Verdict: Killer value if you want lead generation + outreach without the Clay learning curve.

11. GetProspect – Simple & Clean Lead Finder

GetProspect is super easy to use — good for quickly grabbing B2B contacts from LinkedIn and enriching them with email addresses.

What’s good:

• Clean UI
• LinkedIn email finder works well
• Decent CSV export options

What’s missing:

• No sequencing
• Not much in terms of firmographics

Pricing: Free plan, paid from $49/mo

Verdict: Works if you want something much simpler than Clay, just for email lookup.

12. TaskDrive – Done-for-You Lead Research

This one’s different — TaskDrive gives you a human team that does lead research and list building for you. No software, no dashboards.

Why it’s cool:

• Custom data based on your ICP
• SDR-as-a-service feel
• Hands-off and time-saving

Cons:

• Takes time to brief and ramp
• More expensive than DIY tools

Pricing: Starts around $799/mo

Verdict: If you’re tired of doing the work yourself, TaskDrive is a “Clay alternative” with real people behind the curtain.

13. LeadFuze – Lead Lists with AI Filtering

LeadFuze builds lead generation databases for you with smart filters and AI. You just plug in your ideal persona and it spits out leads.

Highlights:

• “Fuzebot” auto-builds lists daily
• Good for SMB and mid-market
• Email + phone data

Not so great:

• UI isn’t the best
• Not super customizable

Pricing: From $147/mo

Verdict: Great set-it-and-forget-it option if you just want qualified leads, no workflows.

14. Instantly.ai – Cold Email Powerhouse

Instantly isn’t really a Clay clone — it’s more focused on cold outreach automation, but it pairs well with external data sources.

Best parts:

• Unlimited sender accounts
• Smart warm-up + inbox rotation
• Built-in lead marketplace

Meh:

• Weak enrichment features
• You’ll need to bring your own data (like from Clay)

Pricing: Starts at $37/mo

Verdict: Clay does data enrichment better, but Instantly smokes it when it comes to deliverability and scale.

15. Brevo (ex-Sendinblue) – Marketing Automation for SMBs

Brevo isn’t a B2B lead finder — it’s an all-in-one email marketing + CRM platform. I used it to nurture cold leads post-outreach.

What’s strong:

• Super easy email builder
• Decent CRM for SMBs
• SMS + WhatsApp too

Weak for:

• Prospecting or enrichment
• Scaling cold outbound

Pricing: Free for basic stuff, then from $25/mo

Verdict: Clay finds leads; Brevo nurtures them. Use it as a post-Clay email engine.

16. Leadzai – AI-Powered Ads & Lead Gen

Leadzai isn’t your typical B2B leads database — it’s more about using AI to optimize ad campaigns and generate inbound leads.

Why it’s cool:

• Built-in AI ad generator
• Lead capture forms + CRM
• Plug-and-play for Facebook + Google

Weaknesses:

• No contact data lists
• Ads = budget risk

Pricing: Starts free, paid from €49/mo

Verdict: Not a Clay replacement per se, but a solid inbound-focused alternative for pipeline building.

17. 6sense – Enterprise-Grade ABM Platform

6sense plays in the account-based marketing (ABM) space. It’s built to help sales + marketing teams go after in-market accounts with heavy intent data.

Love this stuff:

• AI-powered account targeting
• Killer intent + buying stage insights
• Orchestration across channels

What’s tough:

• Not SMB-friendly
• Needs setup + integrations galore

Pricing: Enterprise only

Verdict: Overkill if you’re using Clay solo — but amazing if you’re running multi-channel ABM.

18. Leadfeeder – Turn Website Visitors into Leads

Leadfeeder tracks who’s visiting your website and shows you their company data, even if they don’t fill out a form. Love this for warm outbound.

Why I like it:

• Easy install
• Connects to CRM and outreach tools
• Identifies anonymous traffic

Downsides:

• No contact emails/phones
• Accuracy depends on traffic volume

Pricing: Free for basic, paid from $139/mo

Verdict: Combine it with Clay or Apollo — Clay finds new leads, Leadfeeder reveals hidden ones already on your site.

19. UpLead – Clean, Accurate Contact Data

UpLead is one of my favorite B2B lead generation tools when I need clean, up-to-date contact info with minimal effort.

What I like:

• 95%+ data accuracy claim

• Real-time email verification

• Solid filters (tech stack, industry, etc.)

What’s lacking:

• No built-in workflows

• Smaller database than ZoomInfo or Apollo

Pricing: From $74/mo

Verdict: Think of it as a more affordable, simpler alternative to Seamless or Lusha. Pairs well with outreach tools.

20. Lead411 – Intent Meets Contact Data

Lead411 mixes B2B contact data with intent signals and growth triggers like hiring or funding.

Why I dig it:

• Email + direct dials
• Trigger-based alerts
• Affordable for the features

Cons:

• UI isn’t the prettiest
• Not as many integrations as Apollo

Pricing: Starts at $99/mo

Verdict: Solid ZoomInfo or Clay alternative for SMB teams looking to catch warm leads at the right moment.

21. Overloop – Outreach + CRM Combo

Overloop (formerly Prospect.io) blends email outreach with lightweight CRM and lead management.

Strengths:

• Drag-and-drop cold email builder
• Built-in lead capture forms
• Chrome extension for LinkedIn

Weak stuff:

• Not a deep contact database
• Lacks advanced enrichment

Pricing: From $99/mo

Verdict: Clay is more powerful for workflows and enrichment, but Overloop’s good if you want outbound + CRM in one dashboard.

22. Hunter.io – Simple Email Finder

Hunter’s a classic. Great for finding verified business email addresses from domains or LinkedIn.

Why it rocks:

• Super easy to use
• Bulk search + verification
• Free tier is actually useful

Where it falls short:

• No phone numbers or firmographic data
• No outreach features beyond basic campaigns

Pricing: Free up to 25 searches/month, paid from $49/mo

Verdict: Still a solid Clay alternative if you just want verified emails — nothing fancy.

23. Coldlytics – Hand-Built Lead Lists

Coldlytics gives you a done-for-you lead list service, like TaskDrive but more focused on scraping real-time data.

What’s cool:

• You tell them your ICP, they build the list
• No stale data — all custom
• Super responsive support

What I didn’t love:

• Turnaround can take 24–48h
• No automation, it’s all manual

Pricing: From $99 one-time or via credit packs

Verdict: Great if Clay feels too DIY. Coldlytics handles the scraping for you.

24. Seamless.ai – AI Data Search at Scale

Seamless uses AI to pull contact info from the web, promising real-time data. Think of it like Clay but more sales-y.

What’s great:

• Big database
• Chrome extension is solid
• Sales training content is nice add-on

What’s meh:

• Aggressive upselling
• Accuracy is hit or miss

Pricing: Free limited plan, paid starts ~$147/mo

Verdict: Clay gives you more control. Seamless gives you more noise.

25. LeadsGorilla – Local Business Prospecting

LeadsGorilla is a niche tool built for finding local business leads, mostly from Google Maps and Facebook.

Why it’s useful:

• Pulls biz info + reviews + website data
• Targets local niches like dentists, plumbers, etc.
• Generates audit reports for pitches

Downsides:

• Not built for SaaS or B2B
• No email verification or workflows

Pricing: One-time ~$47–$67 depending on version

Verdict: Not a Clay replacement — totally different use case. But killer for agency folks targeting local biz.

26. Clay – No-Code Lead Gen Automation (The OG)

Just to recap — Clay is still 🔥 if you’re a tinkerer. It lets you build automated lead gen workflows, enrich leads with APIs, scrape LinkedIn, and do deep personalization at scale.

Why I love it:

• API playground for lead enrichment
• Native integrations with 50+ data providers
• Massive flexibility

Why it’s not for everyone:

• Learning curve
• You gotta build the machine yourself

Pricing: Starts free, Pro plans around $149/mo

Verdict: Clay’s a beast — but it’s not plug-and-play. Great if you love automation and want to own the whole stack.

27. Datanyze – Chrome-Based Lead Grabber

Datanyze focuses on real-time data collection from LinkedIn and company websites via Chrome extension.

Good stuff:

• Easy to use
• Email + direct dials
• Built for SDRs

Not great:

• Small-ish database
• Limited search functionality

Pricing: From $21/month (cheap!)

Verdict: Clay can do more, but Datanyze is cheaper and faster for grabbing leads on the fly.

28. Dun & Bradstreet (DNB) – Enterprise Data Giant

DNB is the OG when it comes to business lead databases and credit data. It’s trusted by banks, governments, and huge enterprises.

Why it’s insane (in a good way):

• D-U-N-S verified company data
• Advanced firmographics + risk scoring
• Enterprise-grade integrations

Cons:

• Not for small teams
• Data is slow-moving

Pricing: Enterprise-only, $$$

Verdict: If Clay is a startup rocket, DNB is a freight train. Total overkill unless you’re in finance, compliance, or enterprise sales.